Liberad
Search with intent and permission.
A clear query deserves a relevant destination. Search activity must also respect the advertiser’s programme, the audience and the promise made in the ad.
Establish permission first
Any paid search proposal starts with the applicable advertiser rules. Brand terms, misspellings, competitor terms, direct linking and display URLs can have different restrictions. Written permission is needed wherever the programme requires it.
Participation in an affiliate programme does not establish permission for every search tactic. A campaign is considered only within the channels and conditions approved for that relationship.
Carry the same promise through the journey
The ad, the Liberad landing page and the merchant destination should describe a consistent proposition. A useful landing page explains a choice in its own words and makes the publisher and commercial relationship recognisable.
Availability, prices and promotional conditions can change. A claim should be checked for the intended market, and a landing page must not impersonate a merchant or imply an affiliation that has not been agreed.
Keep reporting in proportion
A search brief should define the scope, spend responsibilities, attribution and validation process before activity begins. Clicks, pending transactions and approved transactions answer different questions and should remain distinguishable.
No campaign result is guaranteed by this website. To discuss a proposed placement, send the programme restrictions and intended UK audience to contact@liberad.com.